BirchBox makes use of that emotional instinct in their re-engagement emails.
American Apparel, inactive subscribers may not be particularly interesting in reading through dense and wordy copy aka paraphernalia gifts in the body of a win-back email.
We also love that they included an interactive media element into the mix to engage the recipient.Trent Vu's Picture Trent Vu Always be inboxing.Astley Clarke, although the design of this Astley Clarke email isnt as eye catching as Polyvore, they do a much better job at convincing their inactive customers to return to shop at their store.Ok, so youve decided to send 2-3 emails.What's important to note is that even if your subscribers have gone inactive but remain subscribed, they could be seriously hurting your email engagement rates (even putting you in danger of being flagged as spam.)Looking for a creative way to rekindle the flame with your.The design of the email is clean, and draws attention to the buttons and images.17 seems like a strange number for the email to focus.This is something that small e-commerce stores can do, if a off or x dollars off offer isnt possible.However, disengaged subscribers might not want to take the time and effort to scroll through the pretty long email.Sniff) also works to humanize their brand, and persuade subscribers to keep in touch.This is combined with a red, white and green colour scheme, which helps to establish the restaurants brand.Despite being a bit lengthy for a win-back email, they make use of some funny copy in listing 17 benefits for coming back to Astley Clarke.This is effectively combined with an offer code, which generates urgency by mentioning that the offer ends in two days.
However, I would recommend allowing subscribers to manage their preferences.
Re-engaging your subscribers with a win-back series can be tricky.
With so much competition for attention, its inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns.